On 1/28/09, media outlets across the country reported en masse about a new study purporting that one concussion was enough to cause long-term cognitive impairment. The study was never critically analyzed and no attempt was made to reconcile the findings with decades of prospective research showing that the exact opposite is true: one concussion does not lead to permanent cognitive impairment. As a result, any news article that had a comment section received a response from MTBIFacts.com directing them to the following section of the website, where this matter is discussed in more detail: the permanent impairment myth.